The Fashion Industry, ranging from global discount retailers to exclusive luxury brands, drives a significant part of the global economy. Fashion is one of the most challenging fields, highly impacted by global economic uncertainty as well as distinct trends and industrial changes. In response to the pressure for growth and cost efficiency, many brands have started a series of initiatives to improve their speed to market and to implement sustainable innovation in their core product design, manufacturing and supply chain processes.
The role of the customer has changed as there are no longer contents with simply buying fashion products; exponential growth in the use of digital technologies has empowered them and managing the touchpoints has become the key of the success for the Fashion & Luxury brands.