The new venture will include exclusive Porini distribution rights in Turkey and North America

After a 12-year successful partnership in Turkey, b4dynamics and Porini have decided to expand their partnership into an exclusive distributorship agreement in Turkey and North America.
The role of b4dynamics will be to drive and support the expansion of Porini in the North American market; which includes supporting existing and new Partners and finding new market opportunities.

Tommaso Pozzi, CEO of Porini, states: “It has been a pleasure working with b4dynamics for all these years; plenty of mutual satisfactions and above all a serious and professional relationship: such an important pillar in every business cooperation. We certainly expect that the successful story we have in common will be replicated in this new venture in another market”.
Additionally; Heinz Baeurer, CEO of b4dynamics “We have had a successful collaboration with Porini for over 12 years. I have been excited about many new technology and release changes of Microsoft Dynamics. The Porini Group portfolio gives me the confidence that we can continue to offer an all-around industry solution based on Dynamics 365 in the future. The integrated solution covers all characteristics of the textile industry; sales, marketing, production, and supply chain management will be optimally positioned for the Turkish and North American markets.

b4dynamics will capitalize the experience and the skillset gathered in so many years of fruitful cooperation with Porini. They will assess the North American market; a very interesting and promising market, where the technological advantages of the Microsoft Dynamics 365 portfolio and the Porini vertical solution will certainly be well received.

Simone Baeurer, CMO at b4dynamics says, “We have been in the ERP business for several years and we distribute other ISVs, but the cooperation with Porini is very unique. The quality and performance of the product have strongly contributed to our growth in Turkey. We believe the expanded partnership between Porini and b4dynamics will bring new business and contribute to stable growth for many years to come”

This agreement will go in effect August 1st, 2020 and will have no immediate impact on existing relationships with partners and customers, although we expect that it will generate better and faster global support; “After experiencing great success in Turkey, we are excited to take our partnership and international business to the next level, in a market where we have acquired some good references over the years but that needs a new “local boost” in a period where we are facing a lot of new challenges”, say’s Fernando Marinho Pereira, International Sales Director at Porini.

About Porini
PORINI is a Global Business Consulting and Microsoft Dynamics Solution Provider renowned for its Apparel and Textile industry experience. With decades of experience (established 1968 in Como) Porini provides solutions and specific consultancy services dedicated to the fashion, textile and retail business in Italy and in the world. The broad suite of vertical products based on Microsoft Dynamics & Azure technology, includes ERP, CRM and BI Solutions tailored for medium-sized and corporate firms.

About b4dynamics
b4dynamics is an international IT consulting company with over 35 years of ERP experience. With 12+ years of Porini product knowledge, 15+ years of distribution expertise, reference cases around the globe, and strategic offices in: Turkey, USA and Germany; b4dynamics is a leading expert in delivering Microsoft solutions including; Dynamics 365 (Finance & Supply Chain Management and Customer Engagement).